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Keeping Up With Facebook Changes

Keeping Up With Facebook Changes

While the advent of social networking sites has unarguably opened up a plethora of opportunities in the digital stratosphere, a commonly faced challenge for businesses is keeping up with the rapid pace of developments in this sector. Facebook, in particular, is infamous for sweeping fans unexpectedly off their feet with their notorious and frequent changes. It is therefore important for brands to not [...]
12 Steps for Crafting your Social Media Policy

12 Steps for Crafting your Social Media Policy

Social media presents a unique opportunity to businesses of all shapes and sizes. Companies from the local hardware store to the major worldwide brands are using social media sites like Facebook and Twitter to gain a distinct advantage over the competition. Yet, crafting the right social media strategy is key; you can pump a significant amount of time and money into a campaign with very little to show [...]
Dissecting Facebook’s Latest Promotions Guidelines

Dissecting Facebook’s Latest Promotions Guidelines

Back in mid-May, Facebook announced revisions to its promotional guidelines policy.  And as usual, the changes will have at least some effect on how businesses that use fan pages conduct their promotions going forward. We took a look at the policy in whole, and after dissecting this latest version, here are three key items your organization should be aware of: One of the more impactful [...]
What’s Next for Facebook?  Faceflix?

What’s Next for Facebook? Faceflix?

Look out, Netflix!  Facebook might just be coming after you. Earlier this month, the social media giant streamed The Dark Knight directly from the popular movie’s Facebook fan page.  The move accompanied an announcement that Warner Brothers (the studio responsible for Dark Knight)  will begin offering pay-per-view movies via Facebook. The cost?  Thirty (30) Facebook credits – which coverts [...]
The New Bing Thing

The New Bing Thing

A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in. Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data. This latest development, however, seems to be the most significant [...]
Understanding Facebook ROI Gimmicks

Understanding Facebook ROI Gimmicks

Facebook is now arguably the most widely utilized social networking service in modern times. Not only is it the best place to stay connected with friends and family, it’s also a dynamic and powerful marketing tool that has leveraged the business on behalf of its clientele. A recent statistical analysis shows that more than 25% of US pages views are on Facebook, reflecting upon the vast reach that [...]
The New Goliath of Internet Communications

The New Goliath of Internet Communications

There are now over 500 million users active on Facebook. OK, we’ll stipulate that Facebook has become sort of the “Goliath” of Internet communications.  But if Facebook is Goliath, then who is David? Email, according to a recent survey. The study was published by Prompt Communications, and it surveyed 300 Boston consumers about how they communicate with friends, family and associates [...]
Facebook upgrades its iPhone App

Facebook upgrades its iPhone App

Facebook has become omnipresent these days. From your PC to laptop to your regular phones, iPhones, iPads, you name it and Facebook has already conquered that device. To keep its status as an undying social media network, Facebook keeps coming up with updates and upgrades, improving and polishing itself every now and then. Just recently, Facebook has come up with an upgrade of their iPhone app, [...]
Facebook Growth Accelerates Despite Privacy Concerns

Facebook Growth Accelerates Despite Privacy Concerns

Several websites, including Business Insider and TechCrunch, have reported that Facebook has continued to grow at an increased rate for the month of May, 2010. This was one of Facebook's strongest months yet, adding 8.4 million new users for a total of 130 million. Why is this significant? It might not be, but everyone seems to think it's strange for one reason specifically. So, you've probably [...]
Apple on Facebook – a winning combination

Apple on Facebook – a winning combination

It had to happen - it's a proven fact that 99% of the entire human race spends if not all then at least a major portion of their day "Facebook-ing" around. That's because Facebook offers maximum user engagement - you name it and its there. So why should Apple stay behind? ...And it didn't! "App Store" is the latest effort to connect all us iPhone and iPad users to Apple's App Store without [...]
Ping Hoodies – wear your Facebook around!

Ping Hoodies – wear your Facebook around!

There was a time when gadget geeks used to roll their eyes and lash out something sarcastic on the prospect of using the desktop systems for they were equipped with the likes of laptops, palmtops, iPads etc. Not anymore! Say hello to your new wearable Facebook updater! What could be better than a cute hoodie customized to update your Facebook status or get alerts whenever some activity takes place [...]
Open Graph Privacy

Open Graph Privacy

Facebook Open Graph will not fundamentally change the user experience. It will, however, disseminate public information to a wider audience. Information classified as "public" on a person's page will now be public to a world not bound to Facebook. Now that the 24-hour data storage restriction is lifted all your public info will be interconnected with websites that integrate Facebook's platform. [...]
Facebook Gives Resharing a Boost with New Via Attribution Feature

Facebook Gives Resharing a Boost with New Via Attribution Feature

Share Button on Facebook Given Super Powers With New 'VIA" Attribution Feature Facebook gave new powers to the "Share" button for shared items making this whole feature a lot more interesting and sociable. Clicking on the 'Share button' on any content, video link, etc from any of your friends or pages that you are a fan of will now also show a line of text which says "via" (your friend's [...]
An Overview of Social Games

An Overview of Social Games

Social games, games that are playable within social websites such as Facebook and MySpace, are on a path to revolutionize the gaming industry, a similar feat attempted by downloadable casual games that seems to be hindered by the aforementioned titan. They spread like pandemics and can actually be fun. It´s no surprise then that this industry has attracted much investment dollars, 98 million [...]
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