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Analytics and the Shape of Social Games

Posted by Joshua White on November 14, 2011 · 0 Comment

Facebook games can be a wonderful marketing asset to a company. Freemium games – those that are freely available to everyone but offer premium items in exchange for payment – can also be a source of revenue. Understanding some of the analytics behind what’s going on with Facebook games today can help you to make the best decisions when it comes to game development, deployment, and marketing. More [...]

Category: Facebook Games

10 Tips to Monetize Social Games

Posted by Melissa Higbee on August 3, 2011 · 1 Comment

Social media present businesses with many unique opportunities. Some companies have turned the potential of social games into multi-million dollar ventures. By inserting targeted advertisements into social games, social media websites, and social applications, companies have been able to take advantage of untapped sources of revenue. In many cases, they’ve created virtual economies in these social [...]

Category: Facebook Games, Monetization, Social Media Marketing

Five Essential Facebook Page Marketing Tips

Posted by Melissa Higbee on July 15, 2011 · 0 Comment

Is your firm wasting the time and energy it spends developing Facebook page content? Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents. With that in mind, here are five essential Facebook Page marketing tips you should be aware of: 1. Make [...]

Category: Facebook Fan Page, Facebook Games, Social Media Marketing

Latest Social Media Round Up: From Gagaville to Microsoft’s Skype

Posted by Faizan Subzwari on May 18, 2011 · 0 Comment

The world of social media and marketing evolves by the second. One day there are tweets about the Royal Wedding and OBL assassination, the next day its Facebook’s net online worth in billions and Microsoft’s new venture capitalism deals with Skype: the constant evolution in the working space of social media app development is definitely the apple of everyone’s eye and a point that continuously [...]

Category: Facebook Developers, Facebook Games, Monetization

Facebook Game Development: A World of Social Gaming Revealed

Posted by Faizan Subzwari on May 2, 2011 · 0 Comment

With the advent of social networking, the concepts of gaming also caught the winds of change. Social gaming and mobile platform games have achieved all time popularity with the help of social platforms such as Facebook. Software development and social media agencies all over the globe have dived into this ocean of opportunities. Facebook apps, specifically Facebook Gaming Applications are on a high [...]

Category: Facebook Developers, Facebook Games

Global Prominence in Social Media: Facebook, the Compendium Social Networking Portal

Posted by Hira Khan on April 14, 2011 · 0 Comment

From Facemash to Facebook, Facebook has come a long way. It was launched in the summer of 2004 and was opened on September, 2006, to everyone of age 13 and older with an authentic email address. From then on, it never looked back and currently crossed the mark of 600 million users. Facebook is being used by many professionals worldwide. Be it to maintain a public company profile or their personal [...]

Category: Facebook Applications, Facebook Games, Social Network

Facebook Steps Up with New Marketing Features

Posted by Faizan Subzwari on April 8, 2011 · 1 Comment

Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it. A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]

Category: Facebook Applications, Facebook Fan Page, Facebook Games, Social Media Marketing

Facebook Click Through Ratios – Hello, it’s a Numbers Game!

Posted by Dave DiCola on March 4, 2011 · 10 Comments

Much has been published in the last couple of weeks about the “low” click through rates (CTRs) for Facebook advertisements. For example, in a January 31 blog post, Chitika compared Google and Facebook CTRs for text-based ads, and found that Google outpaced Facebook results by almost nine to one. Chitika’s study further revealed that Facebook CTRs are just 0.08% (Google’s average is [...]

Category: Advertising, Facebook Games, Monetization

Social Media the Buzz Word of 2010!

Posted by Hira Khan on December 31, 2010 · 3 Comments

Social Media the Buzz Word of 2010! Social media has become the buzz phrase and number one activity on the web today. It is changing rapidly and taking over the world by storm. Social media provides you a platform which gives power in customer’s hands where they get the stronger say. Why Do You Need Social Media? Here is why! In 2010, companies seriously invested in social media and many [...]

Category: Facebook Blog, Facebook Connects, Facebook Games, Social Media Marketing

Dismiss Social Gaming as a Fad? Big Mistake!

Posted by admin on September 2, 2010 · 7 Comments

Now that Disney has made two major acquisitions in the social gaming arena within the space of one month, perhaps it’s time to take the phenomenon seriously. The multinational entertainment giant’s move into social gaming began in 2007 when Disney bought Club Penguin, a kids social network, for $350M. It followed that up by purchasing Wideload Games (whose founder was behind the creation of [...]

Category: Facebook Blog, Facebook Games

Facebook Games Continue to Gain Momentum

Posted by Bethany North on July 16, 2010 · 10 Comments

With 62% of Facebook gamers returning to play multiple times on a daily basis, the astonishing popularity of online social gaming rolls on. Bloomberg Businessweek reported that statistic in June of this year. They also reported that current estimates put the "virtual goods" market at about $1.6 billion in 2010. If that number doesn't excite gaming applications developers, nothing will. Social [...]

Category: Facebook Games, Open Graph

What Does It Take to Create a Viral Facebook Game?

Posted by Bethany North on July 9, 2010 · 4 Comments

Social media games are definitely the latest craze with Facebook taking the lead by far. For this reason, many companies are hoping to capitalize upon the popularity of Facebook games by creating their own games that could gain viral attention. So what is the key to creating a successful Facebook game? Michael Thornton Wyman of Big Splash Games feels that to create an attractive and highly [...]

Category: Facebook Developers, Facebook Games, Open Graph

Smokin’ Aces 2

Posted by Hakim sadik on January 20, 2010 · 6 Comments

The director of Smokin' Aces and Narc brings you back into the adrenaline-pumping world of blood, bullets and badasses. Packed with insane mercenaries, sexy assassins and more of the fan-favorite Tremor family, this all-new explosive film tells the story of a low-level FBI agent with a high price on his head. May the best hit man survive! Avenue Social was commissioned to bring this super [...]

Category: Facebook Applications, Facebook Games

Design drivers of Social Gaming

Posted by Azam Khan on September 18, 2009 · 4 Comments

In our last blog about Social Game Design, we discussed some principles that are prevalent across good proper Social Game Design. Today we will continue defining design drivers, elaborating on each, as devised by Aki Järvinen of mygamestudies.com Symbolic Physicality Adds Depth to Interactions Poking, drinking beer in apps such as "Pass a Drink', Hi-Fiving, and other forms of online interactions [...]

Category: Facebook Developers, Facebook Games