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5 + 5 ways to turn sour customers to sweet on Facebook

Posted by Dave on January 23, 2012 · 0 Comment

“If you have a complaint or issue with your vehicle we want to help, but we can't do it here. Please contact us in …..” That’s Ford’s statement on their Facebook page. Very tactful. Top social sites such as Facebook and Twitter have transformed companies into “your complaint is our command” genies. Back before social sites, Facebook B.C. companies printed their toll free numbers on [...]

Category: Facebook Fan Page, Social Media Marketing

Business pitfalls to avoid on Facebook

Posted by Dave on January 16, 2012 · 0 Comment

Our business Fan page died yesterday. Rather than create a new one or just forget about it, my team decided to find out why. The long list was unexpected. Avoiding Facebook As regional sales manager of a countrywide factory-supplying unit, last month I instantly rejected a junior assistant’s idea of introducing a Facebook page for our company. Until one of our big contractors bid from our competitor. [...]

Category: Facebook Fan Page

Local Business, Local Facebook Fans

Posted by Joshua White on December 12, 2011 · 0 Comment

Facebook offers huge potential for businesses. With nearly a billion users, it’s the most pervasive social media network in the world, and it’s likely to stay that way for some time. For global companies trying to reach a global audience, Facebook is an ideal medium. However, Facebook also has plenty of opportunity for local businesses. Small businesses can surely benefit from connecting with [...]

Category: Facebook Fan Page

Making Your Small Business Facebook Page Pop

Posted by Joshua White on November 16, 2011 · 0 Comment

Facebook has become more than just playing games, keeping tabs on your friends, and doing silly quizzes all day long. Today, more people than ever are using the power of Facebook to find the products and services that they need. Likewise, Facebook represents a huge opportunity for small businesses. When done correctly, your Facebook marketing strategy can become a highly-effective tool. You can spread [...]

Category: Facebook Fan Page

Five Essential Facebook Page Marketing Tips

Posted by Melissa Higbee on July 15, 2011 · 0 Comment

Is your firm wasting the time and energy it spends developing Facebook page content? Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents. With that in mind, here are five essential Facebook Page marketing tips you should be aware of: 1. Make [...]

Category: Facebook Fan Page, Facebook Games, Social Media Marketing

Using Facebook to Boost Your Restaurant’s Business

Posted by Melissa Higbee on July 6, 2011 · 0 Comment

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Category: Facebook Applications, Facebook Fan Page

How to Build a Massive Facebook Fan Base

Posted by Melissa Higbee on June 29, 2011 · 1 Comment

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing

Steps for a Social Media Strategy

Posted by Melissa Higbee on June 13, 2011 · 0 Comment

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Monetization, Social Media Marketing, Social Network

Facebook Steps Up with New Marketing Features

Posted by Faizan Subzwari on April 8, 2011 · 1 Comment

Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it. A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]

Category: Facebook Applications, Facebook Fan Page, Facebook Games, Social Media Marketing

More About Facebook’s New Page Features

Posted by Dave DiCola on April 1, 2011 · 5 Comments

In our March 17, 2011 blog post titled, “The New Face of Facebook,” we touched on a few of the most “relevant” changes to the look and feel of Pages. Well, if you’re a regular visitor to our blog, then by now you know we’re a bit partial to all things Facebook-related. That’s probably because we know a thing or two about creating fan pages and applications ourselves. With [...]

Category: Facebook Applications, Facebook Blog, Facebook Fan Page

The New Face of Facebook

Posted by Dave DiCola on March 17, 2011 · 4 Comments

With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time. We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing, Social Network

Effective Monitoring of Brand Awareness

Posted by Dave DiCola on February 25, 2011 · 2 Comments

For all of the hype surrounding social media marketing these days, you’d think there would be very few firms left on the planet that aren’t adopting Facebook, Twitter and MySpace strategies. Unfortunately, if you happen to think that, you would be wrong. In fact, a Q4 2010 study conducted by eMarketer suggests that a full 20% of companies with 100 or more employees have no plans to utilize [...]

Category: Facebook Fan Page, Monetization, Social Media Marketing

How Social Media Can Help a Small Business to Grow

Posted by Hira Khan on December 22, 2010 · 6 Comments

Imagine that you want to open up your own business, let’s say a coffee house. You invest a lot of cash in placing ads in the newspaper and publications. You open up your franchise expecting a crowd swarming in like bees. Problem is things didn’t go exactly as planned and not many people show up. Since you are new in the business world and you started with a limited budget, you don’t have [...]

Category: Advertising, Facebook Fan Page, Monetization, Social Media Marketing

Equating Open Graph with Social Objects

Posted by Hira Khan on December 15, 2010 · 16 Comments

A social object is an entity of discussions between two or more people often of their mutual likes or dislikes. If two friends are huge fans of soccer and it’s understood that whenever they meet up they will discuss soccer and its latest happenings, that means soccer plays a role of social object between the two friends. Facebook has enhanced its sociality via Open Graph. It not only benefits [...]

Category: Facebook Blog, Facebook Fan Page, Open Graph