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Facebook Comment Plug-in – A “Must Have” Add-on for your Website

Posted by Joshua White on November 21, 2011 · 0 Comment

What exactly is the Facebook comment plugin? The Facebook comment plugin is a social plugin that allows users to comment on your site through a plugin created by Facebook. These comments can be shared just like other comments on Facebook, allowing friends who like your page to respond to a discussion within the comment plugin from a website. The comments would show up in user newsfeeds and [...]

Category: Facebook Connects, Facebook Developers

Marketers Use Facebook Credits as a Social Media Strategy

Posted by Hira Khan on August 29, 2011 · 5 Comments

Facebook credits have proven to become one of the most popular approaches for generating revenue out of the social games these days. It is being adopted by businesses and marketers as one of the newest social media strategies. They come up with different ways to incentivize users to buy more and more Facebook currency. Not only that, they invent creative ways to dish out free Facebook credits to the [...]

Category: Advertising, Facebook Connects, Monetization

Another Survey, More Feathers in Facebook’s Cap

Posted by Dave DiCola on August 8, 2011 · 2 Comments

It seems that the never-ending stream of studies published about digital media continue to point to one inescapable fact: Facebook’s cap has more feathers in it than anyone else’s. At least when it comes to social media, anyway. One of the latest, which was published in late June by the Internet marketing consultants at Compete (www.compete.com) suggests that Facebook’s place in the feathered-cap [...]

Category: Facebook Connects, Facebook Developers, Social Media Marketing

Reading Between the Lines of Facebook Code: Is Music Service Next?

Posted by Dave DiCola on July 27, 2011 · 4 Comments

Numerous reports on the Internet are pointing to a potential leak in Facebook code that suggests the social media stalwart may be planning a music service as its next big roll-out. Music, huh? Some of the articles related to this prediction see a Facebook-style, social media music service as a logical step for the networking giant – if for no other reason than it may be scrambling to respond [...]

Category: Facebook Blog, Facebook Connects, Facebook Developers

Facebook Click-Through Ratios Still Under Attack

Posted by Dave DiCola on April 27, 2011 · 5 Comments

In our March 2, 2011 blog post titled, “Facebook Click Through Ratios – Hello, It’s a Numbers Game,” we stuck up for the opportunities that advertising on Facebook can bring to today’s digital marketers. Despite fresh criticism from all over the Web, we still feel the same way. The detractors still feel the same way, too, citing for starters the increase in click-through cost (from [...]

Category: Facebook Blog, Facebook Connects

Social Media the Buzz Word of 2010!

Posted by Hira Khan on December 31, 2010 · 3 Comments

Social Media the Buzz Word of 2010! Social media has become the buzz phrase and number one activity on the web today. It is changing rapidly and taking over the world by storm. Social media provides you a platform which gives power in customer’s hands where they get the stronger say. Why Do You Need Social Media? Here is why! In 2010, companies seriously invested in social media and many [...]

Category: Facebook Blog, Facebook Connects, Facebook Games, Social Media Marketing

Facebook Credits: The Only Direct Way to Purchase Zynga’s Virtual Currencies

Posted by Dave on October 4, 2010 · 5 Comments

Just four months ago, Facebook and Zynga were trading punches over their respective “take it or leave it” stances about Facebook credits. Today, they are holding hands in solidarity. The result? Now, the only direct way players of popular games like Mafia Wars can buy virtual currency is by purchasing Facebook credits. This development is nothing short of amazing, since Zynga is [...]

Category: Facebook Blog, Facebook Connects, Monetization

Mashable Latest Blog “HOW TO: Advertise Inside Social Games on Facebook”

Posted by admin on September 29, 2010 · 31 Comments

Alex Rampell is founder and CEO of TrialPay, the leading provider of transactional advertising technology that uses the efficiencies of the web to pair online shoppers with ideal offers at every stage of the purchase process. With Advertising Week upon us, many marketers at the NYC conference will be examining the new ways they can reach customers on Facebook. While Facebook is now the largest [...]

Category: Facebook Blog, Facebook Connects, Facebook Developers, Social Media Marketing

The New Goliath of Internet Communications

Posted by admin on September 3, 2010 · 4 Comments

There are now over 500 million users active on Facebook. OK, we’ll stipulate that Facebook has become sort of the “Goliath” of Internet communications. But if Facebook is Goliath, then who is David? Email, according to a recent survey. The study was published by Prompt Communications, and it surveyed 300 Boston consumers about how they communicate with friends, family and associates [...]

Category: Facebook Connects, Facebook Policy

Online Retailers Continue Riding the Social Media Locomotive

Posted by admin on August 30, 2010 · 5 Comments

There is no longer any room for skepticism when it comes to the influence social media is now exerting over everyday commerce. The popularity of social media sites continues to grow exponentially, and online retailers are embracing that fact instead of fighting it. Before too long, everyone may be accessing favorite online merchants exclusively through Facebook or MySpace. The explosion of Facebook [...]

Category: Facebook Connects, Monetization, Social Media Marketing

Facebook Officially Releases Android SDK

Posted by Bethany North on June 25, 2010 · 1 Comment

As of May 27, 2010, Facebook publicly released their official Android SDK for the first time. This allows Android apps to be tied to Facebook, and according to AllFacebook, the SDK is actually more advanced than the app on the iPhone because it offers the feature of the Graph API for Facebook. This Facebook SDK also integrates OAuth 2.0 for security purposes, as cited on Facebook's Developer [...]

Category: Facebook Connects, Facebook Developers, Monetization

Tips and Tricks for Effective Social Media

Posted by Seth Kline on June 17, 2010 · 1 Comment

Effective participation in social media is a new sort of necessity. Social media continues to take an ever-more-prominent role for marketers, writers, bloggers, and pretty much anyone who participates in the battle for online attention. But how can you manage creating content, and consuming others' content that's relevant to yours, alongside the fact that everything that you do online is inherently [...]

Category: Facebook Connects, Facebook Fan Page, Social Network

Facebook Marketing Success Stories

Posted by Seth Kline on June 15, 2010 · 6 Comments

Facebook has become a sort of marketer's Holy Grail: done correctly, Facebook marketing can add significantly to your brand recognition, customer loyalty, and of course that all translates to pretty significant ROI for social media marketing dollars. Of course, done incorrectly, Facebook marketing turns into a pointless goose chase... but that's not what I'm here to talk about. There are a [...]

Category: Facebook Blog, Facebook Connects, Social Media Marketing

Apple on Facebook – a winning combination

Posted by Anum Zehra on June 7, 2010 · 11 Comments

It had to happen - it's a proven fact that 99% of the entire human race spends if not all then at least a major portion of their day "Facebook-ing" around. That's because Facebook offers maximum user engagement - you name it and its there. So why should Apple stay behind? ...And it didn't! "App Store" is the latest effort to connect all us iPhone and iPad users to Apple's App Store without [...]

Category: Facebook Connects, Facebook Policy, Monetization