Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Whenever a social media giant like Facebook or Twitter announces an “improvement” to the way fans “like” or “follow,” our ears perk up. Do yours? If not, maybe they should. Earlier this month, Twitter announced two new developments that will affect the way users conduct activities on the site. The first announcement has to do with a new capability for webmasters, which will allow [...]

According to a new study and market survey, Facebook has been making unprecedented profits. Its current value is said to be more than $87.5bn! This is excluding the outstanding shares worth $2.5bn. It has been observed that the share price of Facebook increased from $32 to $35 yesterday on SharePost. After the LinkedIn IPO on May 19th, there has been a lot of talk about Facebook’s initial public [...]

Facebook like and social plugins can be used in various ways to generate more and more traffic for a business and a website. Over the past year Facebook likes have proven to be more than effective in bringing more revenue to a brand. Recently, Danny Sullivan, the editor-in-chief of Search Engine Land posted a research with direct reference to Facebook. The research contains all the important stats [...]

Back in late February, Facebook announced sweeping changes to its “Like” button, a move that had some pundits suggesting the social media giant was guilty of a “bait and switch.” Haters of the new Like button had a few good points, such as: It used to be that users clicking the Like button were simply indicating that they, well, “liked” a website, company, promotion [...]

In our March 2, 2011 blog post titled, “Facebook Click Through Ratios – Hello, It’s a Numbers Game,” we stuck up for the opportunities that advertising on Facebook can bring to today’s digital marketers. Despite fresh criticism from all over the Web, we still feel the same way. The detractors still feel the same way, too, citing for starters the increase in click-through cost (from [...]

In our March 17, 2011 blog post titled, “The New Face of Facebook,” we touched on a few of the most “relevant” changes to the look and feel of Pages. Well, if you’re a regular visitor to our blog, then by now you know we’re a bit partial to all things Facebook-related.  That’s probably because we know a thing or two about creating fan pages and applications ourselves. With [...]

Look out, Netflix!  Facebook might just be coming after you. Earlier this month, the social media giant streamed The Dark Knight directly from the popular movie’s Facebook fan page.  The move accompanied an announcement that Warner Brothers (the studio responsible for Dark Knight)  will begin offering pay-per-view movies via Facebook. The cost?  Thirty (30) Facebook credits – which coverts [...]

With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time. We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]

A new report by Burson-Marsteller says that Fortune 100 companies are using social media marketing in an ever increasing way. The study involved 32 U.S. companies, 47 European companies and 18 Asia Pacific firms (as well as three from Latin America). It looked into the social media activities of all 100 firms on the Fortune Global list, including the use of Facebook, Twitter, YouTube, blogs and [...]

A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in. Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data. This latest development, however, seems to be the most significant [...]

For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite. Now, the tides are washing up on more local shores. In the fourth quarter of 2010, Facebook announced [...]

Last year, Groupon turned its nose up at Google’s $6B offer to buy the up and coming purveyor of targeted virtual coupons. So, since six billion wasn’t enough, how about 15 billion? Today, some estimates are putting Groupon’s market value in the $10B - $15B range, which sort of makes the decision to snub Google a bit more understandable. Rumors circulating about Groupon’s IPO stock [...]