All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]

Having upgraded to the new version, Timeline, with 500+ friends on Facebook, it is no longer difficult to manage your social life. If you are wondering how to hide certain comments from certain friends, family or business associates, you will be surprised about how Facebook has countered privacy issues. They seem to have gotten deep into the mindset of their millions of users to understand and tackle [...]

One of the main features that Facebook was able to use to draw users away from MySpace was apps. MySpace was late to that game, and it cost them. Apps have not only been a wonderful way for businesses to promote themselves, but they’ve become a revenue source in their own right. Some Facebook apps have more than 50 million daily users. At the same time that Facebook was taking over social media, [...]

“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Google+, a new social network from the house of Google has hit the market by storm. Google+ is giving a serious run for its money to the 750 million user base of Zuckerberg's Facebook. With over 20 million users in first 3 weeks, Google+ is the fastest growing social network of its times. A detailed analysis of Google+ and its contemporaries is given below. Enjoy the infographic blog as it'll unveil [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

Numerous reports on the Internet are pointing to a potential leak in Facebook code that suggests the social media stalwart may be planning a music service as its next big roll-out. Music, huh? Some of the articles related to this prediction see a Facebook-style, social media music service as a logical step for the networking giant – if for no other reason than it may be scrambling to respond [...]

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Whenever a social media giant like Facebook or Twitter announces an “improvement” to the way fans “like” or “follow,” our ears perk up. Do yours? If not, maybe they should. Earlier this month, Twitter announced two new developments that will affect the way users conduct activities on the site. The first announcement has to do with a new capability for webmasters, which will allow [...]

According to a new study and market survey, Facebook has been making unprecedented profits. Its current value is said to be more than $87.5bn! This is excluding the outstanding shares worth $2.5bn. It has been observed that the share price of Facebook increased from $32 to $35 yesterday on SharePost. After the LinkedIn IPO on May 19th, there has been a lot of talk about Facebook’s initial public [...]