Posted by Joshua White on March 5, 2012 ·
Even as Facebook continues to redefine the way it evaluates its MAUs in gaming, companies are continuing to pave their way into the platform. This time around NASA has entered with a bang. The multiplayer game Space Race Blastoff is a test of aeronautics and space knowledge is the first game offered by NASA on Facebook, and they are certainly not worried about drawing traffic as they would have a few [...]
Posted by Joshua White on February 29, 2012 ·
The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform instead of the desktop, had it been available eight years ago. Now that has happened, but Facebook [...]
Posted by Joshua White on February 27, 2012 ·
A supervisor recently admonished a staff member for wasting time playing games on Facebook. A few days later, the IT team restricted watching YouTube in the same office. Consequently, a majority of employees voiced their frustration against the imposition. Having newly joined the workplace, my interest arose more out of curiosity than concern. So I asked someone to show me the games they play. I enjoyed [...]
Posted by Joshua White on February 22, 2012 ·
Everyone seems to be using Facebook to market their business today. What that’s resulted in is a ton of relatively bland Facebook pages, all striving to get as many Likes as they can. If you want to really draw your customers in and get your marketing message out, there needs to be something different about your Facebook marketing strategies.
You need to make sure your Facebook marketing endeavors [...]
Posted by Joshua White on February 17, 2012 ·
One of the ways businesses are using Facebook to get their branding messages across is with social gaming. In fact, “gamification” has become a trendy buzzword in marketing circles in the past year. It’s no wonder; the growth in popularity of Facebook games has been exponential, and most experts agree it’s still on the rise.
There’s plenty of potential here, of course. Facebook is estimated [...]
Posted by Joshua White on February 15, 2012 ·
Content marketing on social media is far trickier than it is on any other business documents--for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove [...]
Posted by Joshua White on February 13, 2012 ·
Facebook is going on a date with Angry Birds: meaning, the game is available to play on the Facebook platform starting Valentine’s Day. Just what is so romantic about Angry Birds? The purpose is its timing: Valentine’s Day has more traffic than usual on social websites. Then again, the game is perhaps a consolation prize for those with the ‘single and looking’ status, to have chosen the ‘most [...]
Posted by Joshua White on February 10, 2012 ·
Facebook holds near-limitless potential for marketing. In particular, Facebook offers businesses some of the best branding opportunities around. Companies can get innovative with their approach to branding on the Facebook platform, and often with relatively little effort.
Yet, many Facebook brand pages come out short. They’re visually weak, they don’t take advantage of all of the various tools [...]
Posted by Dave on February 1, 2012 ·
All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]
Posted by Dave on January 26, 2012 ·
Having upgraded to the new version, Timeline, with 500+ friends on Facebook, it is no longer difficult to manage your social life. If you are wondering how to hide certain comments from certain friends, family or business associates, you will be surprised about how Facebook has countered privacy issues. They seem to have gotten deep into the mindset of their millions of users to understand and tackle [...]
Posted by Dave on January 2, 2012 ·
Think of it as an e-autobiography-- no more worries about anyone’s life experiences disappearing into oblivion. The red tech carpet has rolled out Facebook’s Timeline, previously a beta version recently given a face-lift as Facebook’s new profile page. It categorizes and organizes posts, apps, status updates, videos, photos and events according to the date they were uploaded or created. Timeline [...]
Posted by Joshua White on December 23, 2011 ·
With the holiday season fast approaching and Christmas right around the corner, a multitude of relevant social media and mobile apps have suddenly sprung up on the digital media airwaves. Christmas apps consisting of page tab apps, chat apps, card apps and calendar apps have all exploded in popularity, as is measured by the spike in monthly average users (MAU) in the existing time period.
‘Emerging [...]
Posted by Joshua White on November 30, 2011 ·
One of the main features that Facebook was able to use to draw users away from MySpace was apps. MySpace was late to that game, and it cost them. Apps have not only been a wonderful way for businesses to promote themselves, but they’ve become a revenue source in their own right. Some Facebook apps have more than 50 million daily users.
At the same time that Facebook was taking over social media, [...]
Posted by Faizan Subzwari on September 19, 2011 ·
Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]