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Impact of MAU Reports on Facebook Games

Impact of MAU Reports on Facebook Games

Even as Facebook continues to redefine the way it evaluates its MAUs in gaming, companies are continuing to pave their way into the platform. This time around NASA has entered with a bang. The multiplayer game Space Race Blastoff is a test of aeronautics and space knowledge is the first game offered by NASA on Facebook, and they are certainly not worried about drawing traffic as they would have a few [...]
Facebook Strengthens Bond With The Mobile Web, Increases Room for App Development

Facebook Strengthens Bond With The Mobile Web, Increases Room for App Development

The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform instead of the desktop, had it been available eight years ago. Now that has happened, but Facebook [...]
Balancing Work And Play: Enhancing Productivity Through Social Gaming

Balancing Work And Play: Enhancing Productivity Through Social Gaming

A supervisor recently admonished a staff member for wasting time playing games on Facebook. A few days later, the IT team restricted watching YouTube in the same office. Consequently, a majority of employees voiced their frustration against the imposition. Having newly joined the workplace, my interest arose more out of curiosity than concern. So I asked someone to show me the games they play. I enjoyed [...]
10 Facebook Marketing Tips & Tricks

10 Facebook Marketing Tips & Tricks

Everyone seems to be using Facebook to market their business today. What that’s resulted in is a ton of relatively bland Facebook pages, all striving to get as many Likes as they can. If you want to really draw your customers in and get your marketing message out, there needs to be something different about your Facebook marketing strategies. You need to make sure your Facebook marketing endeavors [...]
Social Gaming and Facebook Branding

Social Gaming and Facebook Branding

One of the ways businesses are using Facebook to get their branding messages across is with social gaming. In fact, “gamification” has become a trendy buzzword in marketing circles in the past year. It’s no wonder; the growth in popularity of Facebook games has been exponential, and most experts agree it’s still on the rise. There’s plenty of potential here, of course. Facebook is estimated [...]
Content Marketing Checklist for Facebook

Content Marketing Checklist for Facebook

Content marketing on social media is far trickier than it is on any other business documents--for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove [...]
What’s in Store This Valentine’s Day on Facebook?

What’s in Store This Valentine’s Day on Facebook?

Facebook is going on a date with Angry Birds: meaning, the game is available to play on the Facebook platform starting Valentine’s Day. Just what is so romantic about Angry Birds? The purpose is its timing: Valentine’s Day has more traffic than usual on social websites. Then again, the game is perhaps a consolation prize for those with the ‘single and looking’ status, to have chosen the ‘most [...]
Top 16 Characteristics of Effective Facebook Brand Pages

Top 16 Characteristics of Effective Facebook Brand Pages

Facebook holds near-limitless potential for marketing. In particular, Facebook offers businesses some of the best branding opportunities around. Companies can get innovative with their approach to branding on the Facebook platform, and often with relatively little effort. Yet, many Facebook brand pages come out short. They’re visually weak, they don’t take advantage of all of the various tools [...]
Are Stealing Social Media Concepts Acceptable in Business?

Are Stealing Social Media Concepts Acceptable in Business?

All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]
Six Privacy Pointers for The Facebook Socialite

Six Privacy Pointers for The Facebook Socialite

Having upgraded to the new version, Timeline, with 500+ friends on Facebook, it is no longer difficult to manage your social life. If you are wondering how to hide certain comments from certain friends, family or business associates, you will be surprised about how Facebook has countered privacy issues. They seem to have gotten deep into the mindset of their millions of users to understand and tackle [...]
Facebook Timeline

Facebook Timeline

Think of it as an e-autobiography-- no more worries about anyone’s life experiences disappearing into oblivion. The red tech carpet has rolled out Facebook’s Timeline, previously a beta version recently given a face-lift as Facebook’s new profile page. It categorizes and organizes posts, apps, status updates, videos, photos and events according to the date they were uploaded or created. Timeline [...]
Emerging Christmas Facebook Apps 2011

Emerging Christmas Facebook Apps 2011

With the holiday season fast approaching and Christmas right around the corner, a multitude of relevant social media and mobile apps have suddenly sprung up on the digital media airwaves. Christmas apps consisting of page tab apps, chat apps, card apps and calendar apps have all exploded in popularity, as is measured by the spike in monthly average users (MAU) in the existing time period. ‘Emerging [...]
Apps and the Facebook Mobile Platform

Apps and the Facebook Mobile Platform

One of the main features that Facebook was able to use to draw users away from MySpace was apps. MySpace was late to that game, and it cost them. Apps have not only been a wonderful way for businesses to promote themselves, but they’ve become a revenue source in their own right. Some Facebook apps have more than 50 million daily users. At the same time that Facebook was taking over social media, [...]
Should Apple Be Daunted of Facebook Phone?

Should Apple Be Daunted of Facebook Phone?

Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]
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