All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]

Having upgraded to the new version, Timeline, with 500+ friends on Facebook, it is no longer difficult to manage your social life. If you are wondering how to hide certain comments from certain friends, family or business associates, you will be surprised about how Facebook has countered privacy issues. They seem to have gotten deep into the mindset of their millions of users to understand and tackle [...]

Think of it as an e-autobiography-- no more worries about anyone’s life experiences disappearing into oblivion. The red tech carpet has rolled out Facebook’s Timeline, previously a beta version recently given a face-lift as Facebook’s new profile page. It categorizes and organizes posts, apps, status updates, videos, photos and events according to the date they were uploaded or created. Timeline [...]

With the holiday season fast approaching and Christmas right around the corner, a multitude of relevant social media and mobile apps have suddenly sprung up on the digital media airwaves. Christmas apps consisting of page tab apps, chat apps, card apps and calendar apps have all exploded in popularity, as is measured by the spike in monthly average users (MAU) in the existing time period. ‘Emerging [...]

One of the main features that Facebook was able to use to draw users away from MySpace was apps. MySpace was late to that game, and it cost them. Apps have not only been a wonderful way for businesses to promote themselves, but they’ve become a revenue source in their own right. Some Facebook apps have more than 50 million daily users. At the same time that Facebook was taking over social media, [...]

Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]

Facebook is known to be susceptible to change and collaborations on its way up. Multiple platforms are now either part of Facebook or are working in partnership with Facebook (e.g. Microsoft’s Skype). A recent addition to the list is Facebook Music. Facebook has partnered with top music services Spotify, MOG and Rdio to enable is user free flow music streaming on Facebook.com. With the help [...]

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Facebook can never be out of news. Whether its merger with Skype or its CEO being Google- , it’s always in the mix of affairs. Latest from the Palo Alto HQ is Push Pop Press. Push Pop Press is a digital bookmarking service initiated by techies like Kimon Tsinteris and Mike Matas, is re-imagination of the e-book. The first project that ever came under Push Pop Press’s banner was Al Gore’s [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Historically, social networks have not been a significant source of business for retailers. As recently as 2009, less than 13 percent of consumers said that they used social networks in order to research retail products or to find a retailer. Of course, that data is now truly historical. The change to the social media landscape in the past two years, led by Facebook, is truly staggering. A study [...]

Social media is one of the greatest untapped marketing resources available to small businesses. Not only do sites like Facebook offer small businesses a way to connect with their customers, they also provide a vehicle in which powerful marketing messages can be delivered. In the Facebook world, one of the most useful tools to convey those messages is Facebook apps. There are many apps you can [...]

Facebook like and social plugins can be used in various ways to generate more and more traffic for a business and a website. Over the past year Facebook likes have proven to be more than effective in bringing more revenue to a brand. Recently, Danny Sullivan, the editor-in-chief of Search Engine Land posted a research with direct reference to Facebook. The research contains all the important stats [...]