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The New Bing Thing
Posted by Dave DiCola on March 9, 2011 · 4 Comments
A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in.
Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data.
This latest development, however, seems to be the most significant [...]
Utilize Social Media for Joint Venture Marketing
Posted by Faizan Subzwari on March 8, 2011 · 9 Comments
Small business owners and startups measure the success in the field of social media or online marketing with the increase of fans, followers and customers for their business or identity. Another way businesses are leveraging the online space of social media for growth is joint venture marketing.
Joint ventures are sometimes known as strategic alliances and generally involve two people entering [...]
Category: Advertising, Social Media Marketing
Facebook Click Through Ratios – Hello, it’s a Numbers Game!
Posted by Dave DiCola on March 4, 2011 · 10 Comments
Much has been published in the last couple of weeks about the “low” click through rates (CTRs) for Facebook advertisements. For example, in a January 31 blog post, Chitika compared Google and Facebook CTRs for text-based ads, and found that Google outpaced Facebook results by almost nine to one.
Chitika’s study further revealed that Facebook CTRs are just 0.08% (Google’s average is [...]
Facebook and Location-Based Services
Posted by Dave DiCola on February 17, 2011 · 2 Comments
For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite.
Now, the tides are washing up on more local shores.
In the fourth quarter of 2010, Facebook announced [...]
Groupon and Its Impending IPO
Posted by Dave DiCola on February 14, 2011 · 0 Comment
Last year, Groupon turned its nose up at Google’s $6B offer to buy the up and coming purveyor of targeted virtual coupons. So, since six billion wasn’t enough, how about 15 billion?
Today, some estimates are putting Groupon’s market value in the $10B - $15B range, which sort of makes the decision to snub Google a bit more understandable.
Rumors circulating about Groupon’s IPO stock [...]
Avenuesocial – Broadening Opportunities in the World of Social Media
Posted by Faizan Subzwari on January 31, 2011 · 5 Comments
The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]
How to use Social Media for Lead Generation
Posted by Hira Khan on January 27, 2011 · 3 Comments
Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]
Tips for Running a Successful Social Media Campaign
Posted by Faizan Subzwari on January 18, 2011 · 15 Comments
Social media has galloped its way into the mainstream promotional mediums in the last few years. Small and large companies alike have acknowledged the presence and importance of social media for their brands and products. A point worth mentioning here is that however social media has turned around for the betterment of brands,it is still evolving and changing constantly. Amongst the hoard of companies [...]
How Social Media Can Help a Small Business to Grow
Posted by Hira Khan on December 22, 2010 · 6 Comments
Imagine that you want to open up your own business, let’s say a coffee house. You invest a lot of cash in placing ads in the newspaper and publications. You open up your franchise expecting a crowd swarming in like bees. Problem is things didn’t go exactly as planned and not many people show up.
Since you are new in the business world and you started with a limited budget, you don’t have [...]
Events to increase Social Shopping Experience
Posted by Hira Khan on December 8, 2010 · 7 Comments
For years in the US, Black Friday and Cyber Monday has been celebrated making it one of the highest traffic days for customers, a day on which shoppers really turn into buyers. The time of Thanksgiving is the craziest due to these huge events. Different brands have started to leverage out of these events. Big and small businesses now use social networks such as Facebook in order to spread the word [...]
Ten Keys to Social Media Marketing Success
Posted by Dave on December 1, 2010 · 3 Comments
By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change.
The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity.
How so? Through social [...]
Real Results, Real Revenue: Three Social Media Success Stories
Posted by Dave on November 23, 2010 · 16 Comments
We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating?
With that in mind, here are three specific social media success stories:
ShipServ: [...]
Getting Up for Mainstream Social media
Posted by Dave on November 15, 2010 · 10 Comments
While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away?
While an enormous number of [...]
Optimum Social Media Marketing Strategies
Posted by Hira Khan on November 11, 2010 · 18 Comments
To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]
