“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

Facebook credits have proven to become one of the most popular approaches for generating revenue out of the social games these days. It is being adopted by businesses and marketers as one of the newest social media strategies. They come up with different ways to incentivize users to buy more and more Facebook currency. Not only that, they invent creative ways to dish out free Facebook credits to the [...]

Google+, a new social network from the house of Google has hit the market by storm. Google+ is giving a serious run for its money to the 750 million user base of Zuckerberg's Facebook. With over 20 million users in first 3 weeks, Google+ is the fastest growing social network of its times. A detailed analysis of Google+ and its contemporaries is given below. Enjoy the infographic blog as it'll unveil [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Back in mid-May, Facebook announced revisions to its promotional guidelines policy.  And as usual, the changes will have at least some effect on how businesses that use fan pages conduct their promotions going forward. We took a look at the policy in whole, and after dissecting this latest version, here are three key items your organization should be aware of: One of the more impactful [...]

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time. We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]

A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in. Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data. This latest development, however, seems to be the most significant [...]

Small business owners and startups measure the success in the field of social media or online marketing with the increase of fans, followers and customers for their business or identity. Another way businesses are leveraging the online space of social media for growth is joint venture marketing. Joint ventures are sometimes known as strategic alliances and generally involve two people entering [...]

Much has been published in the last couple of weeks about the “low” click through rates (CTRs) for Facebook advertisements.  For example, in a January 31 blog post, Chitika compared Google and Facebook CTRs for text-based ads, and found that Google outpaced Facebook results by almost nine to one. Chitika’s study further revealed that Facebook CTRs are just 0.08% (Google’s average is [...]