Small and Big Businesses both need branded Facebook apps which can market and promote their business effectively. Social Media is not an option anymore, it is a vital need for brands in their marketing campaign. Most brands approach their Marketing Agencies to consult or build these apps for them whereas the conventional agencies are not geared to offer them a social media campaign as their concentration has always been on print and media. These agencies then approach social media agencies like ours (www.avenuesocial.com) to design and implement a social media campaign for them. Below are a few suggestions on what these agencies can offer their clients in terms of a social media app.
Branded Poll based Apps
Polls based application which can be embedded on a Fan Page as well can be a great source of aggregating user opinions about any product or brand. The application can present itself in such a way that even though it provides brands with stats and research, it can also become a great way for users to interact with their brand via this application.
Branded Gift Apps
What would be better than a branded gift application where users are engaging with your brand and sending virtual gifts based on your brands products to friends on facebook. Mini Feeds, Newsfeeds, invite friends can all be generated from these applications which means that friends on users profile can all see this engagement.
Branded Quiz Based Apps
Quiz based apps help push, promote and engage your users with entertainment. This entertainment is tied into your brand by making the quiz branded with company logo, graphics, messages, etc.
Branded Game Based Apps
Games keep users engaged for a long time. Games are very viral. Games have a very high return value meaning users keep coming back to the games to play them. For example Klondike launched an entertaining game called “The Adventures of Khaki Pants Pete”. During this game, Pete Powers finds himself in several “adult-themed misunderstandings when all he is trying to do is score a Klondike bar”.
