The best way to socialize your business starts with a social application. The social application has served as the best technique to market you business or to get traffic to your web and this technique really aided small business industry. If you already got a social application and want to boost it then you should start working on the following techniques:

1. Optimize your application according to the latest trends that attracts people towards your app.
2. A good application should be interactive with the users but it is not necessary. For example, you are selling a soup, ask the users about their favorite fluorescence and provide the product with the same.
3. Participate in relevant forums as much as you can and provide links to your app in your posts.
4. Do some social bookmarking for your application on social bookmarking websites.
5. Create Groups and Fan Pages for your business application on social networking websites like Facebook, MySpace, and Orkut etc.
6. Join related business discussion boards on social sites.
7. Viral networking can also assist you in making your app popular. Facebook provides you a free viral networking.
8. Publicize your business application on local circle; tell your friends and people around you about your application and ask them to participate.