The B2B sector is not accustomed to social marketing. An easy way for a B2B to enter social media is to choose one popular social network to focus on initially. This is a great way to start your social marketing campaign.

Facebook is the best social network to start for B2B marketing campaigns. A company can use Facebook to do combinations of advertising and branding to make their image more engaging and interactive. Facebook Fan Pages has all the tools using which businesses can create their social business profiles. A company should start with creating a profile for their brand, product, employees, customer, fans, friends, followers, etc. These pages can then be used to add photos, information, company announcements, event and other company information.

Facebook fan pages are the best way to jump in on b2b social marketing. When you have a new product, an event or any announcement you can use your Facebook fan page to send an alert to all your fans; you can post interesting industry links to add value to the marketplace Beyond the normal features that come with a fan page, there are a variety of applications you can add to the fan page to make it engaging and more search-engine friendly.

 Facebook pages are now being given SEO-friendly URL’s which means the page addresses are more easily indexed by Google. As for the possible back links from a Facebook fan page, if you place a link to your main site from your Facebook fan page, that link is “no follow”. That link will not be recorded by the search engines. However, if you add the RSS feed application to your page and start pulling in posts from your blog and press releases, those links will provide a kickback, or an additional link to your page.  The keywords from the RSS feed will start enhancing your fan page’s visibility and provide you more exposure. Other great Facebook applications include contests, quizzes, photo apps, video applications and more. Have fun and add value to your page, and your visitors will follow.