Several websites, including Business Insider and TechCrunch, have reported that Facebook has continued to grow at an increased rate for the month of May, 2010. This was one of Facebook's strongest months yet, adding 8.4 million new users for a total of 130 million. Why is this significant? It might not be, but everyone seems to think it's strange for one reason specifically. So, you've probably [...]

Effective participation in social media is a new sort of necessity. Social media continues to take an ever-more-prominent role for marketers, writers, bloggers, and pretty much anyone who participates in the battle for online attention. But how can you manage creating content, and consuming others' content that's relevant to yours, alongside the fact that everything that you do online is inherently [...]

Facebook has become a sort of marketer's Holy Grail: done correctly, Facebook marketing can add significantly to your brand recognition, customer loyalty, and of course that all translates to pretty significant ROI for social media marketing dollars. Of course, done incorrectly, Facebook marketing turns into a pointless goose chase... but that's not what I'm here to talk about. There are a [...]

Social media marketing is certainly a big topic in many circles, and you've probably read a lot of headlines that declare its exponential growth or the vast amount of resources being spent on it. However, reports - such as this one - also point out that social media only claims 3-6% of overall ad spending. But before you let that teeny number discourage you from getting enthusiastic over social [...]