Connecting with your customers and potential customers via social media is a wonderful way to increase your company’s business. The fact of the matter is that consumers are turning toward social media in droves, and relying on it more and more for consumer advice. If you want to stay ahead of the game, you need to engage customers via social media. Yet, it’s easy to spend a lot of time with [...]

Consumers have, by and large, foregone traditional marketing channels. Sure, television commercials, radio spots, and even bulk mailings have their place in a marketing strategy, but they are becoming less and less effective by the day. A potential customer is several times more likely today to look to Facebook to find a service provider or product than they are to pick up the phone book. Even corporate [...]

Social media presents a unique opportunity to businesses of all shapes and sizes. Companies from the local hardware store to the major worldwide brands are using social media sites like Facebook and Twitter to gain a distinct advantage over the competition. Yet, crafting the right social media strategy is key; you can pump a significant amount of time and money into a campaign with very little to show [...]

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Social media present businesses with many unique opportunities. Some companies have turned the potential of social games into multi-million dollar ventures. By inserting targeted advertisements into social games, social media websites, and social applications, companies have been able to take advantage of untapped sources of revenue. In many cases, they’ve created virtual economies in these social [...]

Is your firm wasting the time and energy it spends developing Facebook page content? Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents. With that in mind, here are five essential Facebook Page marketing tips you should be aware of: 1. Make [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Historically, social networks have not been a significant source of business for retailers. As recently as 2009, less than 13 percent of consumers said that they used social networks in order to research retail products or to find a retailer. Of course, that data is now truly historical. The change to the social media landscape in the past two years, led by Facebook, is truly staggering. A study [...]

Social media is one of the greatest untapped marketing resources available to small businesses. Not only do sites like Facebook offer small businesses a way to connect with their customers, they also provide a vehicle in which powerful marketing messages can be delivered. In the Facebook world, one of the most useful tools to convey those messages is Facebook apps. There are many apps you can [...]

Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

Social Media Marketing (SMM) has taken off in a short period of time, changing the entire face of marketing. Businesses are scrambling to determine if, how, and why they should take up an SMM campaign. The playing field between big companies and small companies is still relatively small and there is a current opportunity for small business to level the playing field with big competitors. Defining [...]

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Social Media Marketing to Reduce Costs and Drive Revenue No matter how many website visitors you get, no matter how many Facebook Fans or Twitter followers you have, no matter how often you’re retweeted or how many people have signed up for your mailing list, ultimately every business wants to drive sales and reduce costs. To measure the impact of a Social Media Marketing (SMM) Campaign, you [...]