When you are as big as Facebook, it becomes easy to get what you want. And Facebook has been raking it all in with acquisitions at a speed that has left everyone wondering about just where the world’s greatest social site is headed. But at least Facebook is sure where its users are headed, in the literal sense. The acquired apps this year include Instagram, Gowalla and the most recent Glancee, [...]

Open Graph is a new feature developed by Facebook, and while its primary purpose is directed at app development and developers, it can also function as a powerful marketing tool.  Let’s take a look at some of the ways in which Open Graph can help establish online branding, expand your internet visibility and streamline your marketing campaigns. A Brief Look at Facebook’s Open Graph & [...]

Fame tends to arouse curiosity regarding its background, as in the case of celebrities. Sometimes, the higher the level of creativity, the more unusual its background. In this case, the app was just roughly sketched out on a paper napkin: certainly an anti-climax for those who struggle most of their time trying to come up with a masterpiece. But technology is creativity’s perfect partner that, as [...]

It’s true when they say a wise man learns from other’s mistakes, a foolish one, from his own. There is a lot being spoken, written and shown about how to optimize sales through social media. The advice may comprise a ‘formula,’ but advertising in social media is really not as simple as it has been made out to be. Just as you research successful companies, find out why the same formula applied [...]

“The most powerful relationships between partners are when both parties have considerable power and there is low potential for conflict, which has certainly been the case with Facebook and Zynga so far," Rita McGrath, an associate professor at the Columbia Business SchooMcGrath told PCMag.com two months ago, while assessing Facebook’s IPO filing. One can’t help being biased, is it always [...]

2011 conversion performance via Facebook’s advertising offerings was decidedly strong, especially in c-goods and retail with both displaying conversion numbers nearing fifty percent.  Media campaigns in general and other related fields like travel management and entertainment reporting brought up a long tail behind the most successful sectors.  So, what do these developments mean for you and your [...]

The effort to engage your customers on social networks is as frustrating as it is challenging. One often reads a guide about ‘easy tips to engage customers’ or some similar quick fixes that assure you of customers who will come buzzing and a quickly create a hive. But try as you might, something isn’t working. It could be because whatever the nature of your business, the rules may not necessarily [...]

Media restrictions were easy to implement when there was just the print industry and a few channels to deal with. But an entire global network that cuts across boundaries and breaks government impositions, is extremely difficult to confine. With Olympics barely three months away, those who will not be physically attending the games in London will be glued to the computer and more so the mobile, [...]

So you have decided to build a Facebook fan page to launch your product. But you aren’t sure things will work out. The reason your confidence is shaken is perhaps because of your previous attempts and the lack of results on other social media networks such as Foursquare and Pinterest. You have decided that if a platform as big as Facebook will also show similar results, then you will give up web [...]

Something makes the almost two-year old app tick--why else would a giant network buy it for $ 1 billion, more than its net value? Facebook’s actions are impacting the social industry in general and mobile technology in particular. The business acumen that possessed Facebook to take this step goes to show that thinking ahead pays off. Strategic planning is important for any company, no matter how [...]

Facebook began as a way for college students to keep in touch.  It grew beyond that with eye-watering speed, and now it’s one of the world’s biggest media platforms.  Its “citizens”, nearly eight hundred and fifty million of them, comprise a group larger than most countries.  Over the past five years those men and women have become an integral part of the market ambitions of almost every [...]

Already, the partnerships are flourishing. Facebook looks more alive with motion. Companies providing exclusive video services that have brought their apps into the Open Graph have invited a tremendous amount of traffic. For instance, Viddy’s MUU (monthly unique users) have multiplied more than nine times the previous amount since they allied with Facebook. The Experiment Try this for yourself [...]

Social commerce is the proverbial hydra, always growing new heads in the wake of decapitation.  Even with heavy hitters like GameStop and J. C. Penny closing the doors on their Facebook marketplaces, new opportunities are sprouting up all over the place.  The essential problem with Big Business strategy in the Facebook/Twitter/Google+ forum, I respectfully opine, is that it failed to treat those [...]

The morbid remarks posted on Facebook declaring that Noel Edmonds ‘needs to die’ upset the actor enough to trace the culprit and physically confront him. On seeing the young man look ‘remorseful’ over his act, Edmonds said he will not press charges against the troll on the condition that the young man agrees to do his PhD research on what motivates such behavior as his! This scenario is rare [...]