It’s easy to get bogged down in the details, but smart marketing teams are looking past the trivialities of social media and focusing on the big picture instead. How so? By developing and acting upon a clear understanding of what social media networking really is, rather than reducing it to merely an alternative means of advertising to potential customers. This kind of thinking requires [...]

Just four months ago, Facebook and Zynga were trading punches over their respective “take it or leave it” stances about Facebook credits.  Today, they are holding hands in solidarity. The result? Now, the only direct way players of popular games like Mafia Wars can buy virtual currency is by purchasing Facebook credits. This development is nothing short of amazing, since Zynga is [...]