Archive by Author
Are Stealing Social Media Concepts Acceptable in Business?
All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]
Four Social Media Gimmicks
Social websites stop at nothing to providing a funny bone to their services. On the other hand, neither do the users. Not that it’s a test of humor, for those who don’t get it. Amusement comes in all aspects, and if one can find it even in the most ridiculous or somber situations, then they will also relate to some of these latest antics on the social network that guarantee a smile at the minimum. [...]
Category: Social Media Marketing, Social Network
Six Privacy Pointers for The Facebook Socialite
Having upgraded to the new version, Timeline, with 500+ friends on Facebook, it is no longer difficult to manage your social life. If you are wondering how to hide certain comments from certain friends, family or business associates, you will be surprised about how Facebook has countered privacy issues. They seem to have gotten deep into the mindset of their millions of users to understand and tackle [...]
Category: Facebook Applications, Facebook Blog
5 + 5 ways to turn sour customers to sweet on Facebook
“If you have a complaint or issue with your vehicle we want to help, but we can't do it here. Please contact us in …..” That’s Ford’s statement on their Facebook page. Very tactful.
Top social sites such as Facebook and Twitter have transformed companies into “your complaint is our command” genies. Back before social sites, Facebook B.C. companies printed their toll free numbers on [...]
Category: Facebook Fan Page, Social Media Marketing
Networking your way to entrepreneurship
As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media.
Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]
Category: Social Media Marketing, Social Network
Business pitfalls to avoid on Facebook
Our business Fan page died yesterday. Rather than create a new one or just forget about it, my team decided to find out why. The long list was unexpected.
Avoiding Facebook
As regional sales manager of a countrywide factory-supplying unit, last month I instantly rejected a junior assistant’s idea of introducing a Facebook page for our company. Until one of our big contractors bid from our competitor. [...]
Category: Facebook Fan Page
Gateway to social shopping
If you are still undecided as to whether social shopping is a safe bet, this is not an assurance that it is. But then, so is physical purchasing if you don’t check the item before purchasing only to discover too late that the brand was not genuine. The responsibility is yours, no matter what claims and refund options offered in business-to-consumer (B2C) shopping. So if you can spend time deciding [...]
Category: Open Graph
Taking quality pictures for social media
Let’s just say it’s about time you change not the way you look, but how you look on the internet. The pressure is more so if you are on social network sites that are increasingly focusing on visuals than ever before.
Facebook’s new profile page Timeline, requires a high-resolution picture size of 850 × 315 pixels. Anything less or more will be cropped automatically by the site, a result that [...]
Category: Social Media Marketing
Trends in Social RPGs
Not that a statement in a trailer “Death Lives 2012” will tempt people to play the latest Darksiders 2. There are also friendly- looking community building ones such as Animal Land that have also grabbed enough gamers. Facebook Credits makes it convenient to monetize within the site, and the game does not rely on multiplayers for continuity.
So we know it isn’t the theme of a game that is [...]
Category: Social Media Marketing
Facebook Timeline
Think of it as an e-autobiography-- no more worries about anyone’s life experiences disappearing into oblivion. The red tech carpet has rolled out Facebook’s Timeline, previously a beta version recently given a face-lift as Facebook’s new profile page. It categorizes and organizes posts, apps, status updates, videos, photos and events according to the date they were uploaded or created. Timeline [...]
Category: Facebook Applications
Ten Keys to Social Media Marketing Success
Posted by Dave on December 1, 2010 · 3 Comments
By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change.
The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity.
How so? Through social [...]
Real Results, Real Revenue: Three Social Media Success Stories
Posted by Dave on November 23, 2010 · 15 Comments
We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating?
With that in mind, here are three specific social media success stories:
ShipServ: [...]
Getting Up for Mainstream Social media
Posted by Dave on November 15, 2010 · 10 Comments
While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away?
While an enormous number of [...]
Brands are the biggest beneficiaries of Social Networks and Search
Brands that can unite their activities in social media with paid-for search advertising usually enjoy a broad assortment of benefits as,according to a new study by GroupM Search and comScore.
The Influenced: Social Media, Search and the Interplay of Consideration and Consumption report released recently studies the interaction between consumers and brands on the web, with a focus on three specific [...]
Category: Social Network