If the winds of Information Age marketing keep blowing in the same direction, the trend toward social media and email integration will soon become mission critical for most forward-thinking companies. According to a June 2010 survey by AWeber Communications (www.aweber.com) 77% of the 2,500 survey respondents believe integration of social media and email marketing to be an important part of [...]

Since February of 2009, Facebook membership has grown over 330% to the astonishing number of 474 million users. Think about that. Facebook's membership is now over four times the size of this year's Super Bowl audience. And advertisers were willing to pay upwards of $3M per 30-second TV spot for the 2010 Super Bowl. What would they have paid if the Super Bowl had four times the 106 million [...]

Even in today's ultra modern, technology-driven world, some old fashioned business ideas still prevail. Social media websites, which have become the personification of the contemporary Internet world, are no exception. While their management teams certainly embrace new innovation and information age know-how, they also recognize the value of business concepts developed (gasp) way back in the [...]

With 62% of Facebook gamers returning to play multiple times on a daily basis, the astonishing popularity of online social gaming rolls on. Bloomberg Businessweek reported that statistic in June of this year. They also reported that current estimates put the "virtual goods" market at about $1.6 billion in 2010. If that number doesn't excite gaming applications developers, nothing will. Social [...]

With its June 30th announcement regarding application security, Facebook is extending its privacy policy outward to reach application developers in addition to users and advertisers. That is an important event, because it underscores the commitment Facebook has tried to show its supporters when it comes to ensuring privacy throughout the platform. Concerns about user confidentiality have been [...]

Brand recognition through social media is a major marketing resource, and women seem to be heading up the pack when it comes to supporting companies on social networking sites. According to a recent survey from SheSpeaks and iVillage, roughly 50% of women in the United States followed or were fans of a company's social media profile as of April 2010. Much of this is driven through friend recommendations [...]

Social media games are definitely the latest craze with Facebook taking the lead by far. For this reason, many companies are hoping to capitalize upon the popularity of Facebook games by creating their own games that could gain viral attention. So what is the key to creating a successful Facebook game? Michael Thornton Wyman of Big Splash Games feels that to create an attractive and highly [...]

Social media is the Holy Grail when it comes to marketing, especially since it can dramatically boost your sales as a business if done correctly. The truth is that 127 million people, or 57.5% of all Internet users in the United States, will use some form of social media a minimum of one time per month in 2010, as revealed in the recent report Brand Interactions on Social Networks by eMarketer. [...]

A Facebook Fan Page is a must for any business or brand online, but there are specific apps you can't overlook if you want your page to stand out from the rest: 1. Static FMBL: This app can be used on the sidebar of your Fan Page, and it allows you to add eye-catching graphics to link out from your page to give your fans related information. You can set up links to your Twitter profile, company [...]

B2B, or business to business, companies are newer to the world of social media, even though many popular brands have already made the plunge into social networking. Business.com revealed in November 2009 that 73% of their B2B clients had begun using social media, although they have less than two years of experience. Of course, since social media is becoming big on all fronts, large increases [...]

Facebook is essentially the place to connect with family members and friends, and when it comes to social media, it can be quite addicting. As a Facebook user, you may have noticed more and more recently that video is becoming a popular staple in the Facebook community. Facebook has confirmed this recent popularity surge by releasing new statistics about their video views. It seems that Facebook [...]

It may seem like a simple task to build a successful and popular Facebook Fan Page, but there is definitely more to it than that. It does involve time and effort, including creativity and an affinity for design. What many people find in creating a fan page that friends will be attracted to is that Facebook in itself causes an obstacle. Facebook does not accept all types of code, so it makes it [...]

As of May 27, 2010, Facebook publicly released their official Android SDK for the first time. This allows Android apps to be tied to Facebook, and according to AllFacebook, the SDK is actually more advanced than the app on the iPhone because it offers the feature of the Graph API for Facebook. This Facebook SDK also integrates OAuth 2.0 for security purposes, as cited on Facebook's Developer [...]

It seems easy to rate games based on their player audience numbers, but what really counts is how much money each game brings in. Furthermore, who are the predominant money spenders on the market when it comes to social gaming? From a recent study done by Frank N. Magid Associates and PlaySpan, the main group that has purchased virtual goods is males from 18 to 24 at 31% in North America in [...]