The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform instead of the desktop, had it been available eight years ago. Now that has happened, but Facebook [...]

A supervisor recently admonished a staff member for wasting time playing games on Facebook. A few days later, the IT team restricted watching YouTube in the same office. Consequently, a majority of employees voiced their frustration against the imposition. Having newly joined the workplace, my interest arose more out of curiosity than concern. So I asked someone to show me the games they play. I enjoyed [...]

Why are emotions so complex? Social media services have faced a tug of war between choosing the social graph over the interest graph platforms, or vice versa. They have finally drawn a common conclusion that both are at par. That is not to say interest based websites have failed. Social network sites have drawn sizeable traffic to their interest based platforms within a short period. A bookmarking [...]

Everyone seems to be using Facebook to market their business today. What that’s resulted in is a ton of relatively bland Facebook pages, all striving to get as many Likes as they can. If you want to really draw your customers in and get your marketing message out, there needs to be something different about your Facebook marketing strategies. You need to make sure your Facebook marketing endeavors [...]

The way advertising works has come a very long way since its advent. It has changed styles with a frequency that companies often give up halfway. Choosing to be independent does not work any longer in online advertising. It is essential to rely on a platform to market and keep abreast of consumer demands. Which better way than through social media, which tracks users in the most casual and effective [...]

One of the ways businesses are using Facebook to get their branding messages across is with social gaming. In fact, “gamification” has become a trendy buzzword in marketing circles in the past year. It’s no wonder; the growth in popularity of Facebook games has been exponential, and most experts agree it’s still on the rise. There’s plenty of potential here, of course. Facebook is estimated [...]

Content marketing on social media is far trickier than it is on any other business documents--for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove [...]

Facebook is going on a date with Angry Birds: meaning, the game is available to play on the Facebook platform starting Valentine’s Day. Just what is so romantic about Angry Birds? The purpose is its timing: Valentine’s Day has more traffic than usual on social websites. Then again, the game is perhaps a consolation prize for those with the ‘single and looking’ status, to have chosen the ‘most [...]

Facebook holds near-limitless potential for marketing. In particular, Facebook offers businesses some of the best branding opportunities around. Companies can get innovative with their approach to branding on the Facebook platform, and often with relatively little effort. Yet, many Facebook brand pages come out short. They’re visually weak, they don’t take advantage of all of the various tools [...]

Let’s call it a compromise of sorts. There is plenty of self-interest involved. Either that, or the company and users lose out completely by refusing to comply. On an individualistic level, social media has provided the balance by informing users that their content is adult-oriented and parents are strongly advised to monitor their children on using their sites. But, censorship is not as easily [...]

As recruitment becomes more specialized, jobseekers are finding it increasingly challenging to find a suitable job that matches their skills. Companies, in their frustration with the innumerable number of irrelevant CVs, end up rejecting all of them in a single sweep. To keep away from the common fish, ensure you have a social network profile that shows up on search engines. Jobvite study shows [...]

All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]