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Recruit Your Supporter's Social Networks!
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Social networks are the perfect platforms for non-profits. Cause supporters can easily share their favorite causes with their friends and generate awareness and donations. A significant number of Facebook users are active philanthropists. A non-profit can create an application for any of the social media
platforms
and depend on their
loyal supporters
to spread the
message among their
friends, family and employers.
Seeing their friend's good works will
inspire their social network to lend
their support to your cause. |
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Social networking: Bliss for non-profits!
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Facebook is an ideal environment for non-profit organizations. This is because online social networks allow you to instantly connect with organizations and individual supporters — contributors who might never hear of you otherwise. With an appropriate social application as a vehicle, your cause can become “viral” on the Internet, and multiply your contributing support base exponentially. Techniques for using social connections for audience reach and engagement, which have proven successful in the advertising industry, are even more effective when users are recruiting their friends and family for a worthwhile cause.
You can have cutting-edge Web 2.0 technology energize your organization by growing support communities and raising awareness with a wider, faster reach than simple word-of-mouth! |
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Why create a facebook charitable application? |
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Maximize outreach and awareness |
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Optimized applications can target those most likely to donate or volunteer |
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For a one-time development cost, a social application keeps working for you for years |
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Applications engage users — supporters don’t need to actively search for a way to connect with you or their peers, when it’s shared by a friend and sits on their Facebook page |
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